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Accelerating the Enterprise Value of distinctive Retail Brands

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Client Relationships

Brand Creation:

Opportunity identification and selection, Strategic, Operational, Commercial guidance, Growth Capital solutions

Provider of Growth Capital & Investor. Lead advisor on commercial growth strategy
for November 2021 launch as D2C brand.

Advisory role for business growth strategy focusing on D2C offer. Provided commercial business planning to access growth Capital

C-Suite support functions on Hybrid retail proposition. Providing commercial business planning to access growth Capital

Advisory role for business growth strategy focusing on Hybrid retail proposition. Providing commercial business planning to access growth Capital

remome broth

Brand Acceleration:

Strategic, Operational, Commercial transformation, Growth Capital solutions

Full service ‘plug in’ C-Suite Operational Board management leading business transformation and fund raise requirements

Lead advisor on strategic business transformation from B2B wholesale focus to include of B2C, licencing and bespoke design international propositions.

Urban Bar 2

Lead advisor on strategic transformation from ‘third party supplier’ to D2C Brand. Providing access to growth Capital

Consulting on the award winning 5,000m2 flagship store redevelopment (Oct 2021). Consulting on Digital transformation program.

Brand Acquisition:

Target identification, evaluation, through to deal completion

Retain Brand acquisition,
master licensing and retail operations
across EMEA, and South East Asia.

National Day2

Advisory role for Brand acquisitions and Board roles for European acquisitions.

pds 2

Brand acquisitions strategy function

Epic 2
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Practitioner Management​

An executive team of experienced, successful, international, hybrid retail practitioners focused on the challenge of realising the untapped commercial potential of transforming ‘good’ into ‘excellent’
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Henrik Madsen,

Founder (CEO)

Business leadership, transformation vision, commercial strategy execution

25 years of leading and transforming international Retail Brands.

Henrik has held many senior executive positions at luxury and premium multichannel brands such as Miu Miu, Anne Klein New York, French Connection, Kenneth Cole.

Most recently fulfilling various Regional CEO and Managing Director roles with the McArthurGlen Group, across Europe, playing an integral role in transforming the groups asset value from £1.5 billion to, at its peak, over £6.5 billion.

Skilled in managing the ambitions of investors alongside Brand partners, Henrik understands the tensions between strategic investment and value extraction.

Henrik currently holds a number of executive board positions within international retail businesses in addition to being a Patron at the British Fashion Council


Marcus Willox,

Partner (CBO)

25 years experience scaling both established and disrupter retail Brands

As an international communications agency CEO and strategy director Marcus has led the distillation, articulation and transforming O2O execution of retail Brand propositions within sector leading businesses such as Tesco, McArthuGlen, Diageo alongside sector disrupters and challengers such as O2, Hotter, Grandi Stazione.

Marcus believes in sharp, distinctive retail propositions driven by compelling behavioral insights resulting in powerful commercial creativity.

After selling the integrated retail agency he founded, WARL, to international agency group VCCP, Marcus now holds a number of executive positions in communication agencies based in Milan, Barcelona and London

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Scott Cunningham,

Partner (CSO)

25 years as an international IT entrepreneur specialising in management information, business systems and operations

After starting his career at Arthur Anderson Scott served as Head of Global Operations, Business Systems and IT at U-POL after a successful MBO where he established subsidiary operations in US, Russia and South Africa.

Amongst many other senior roles that followed, Scott partnered with Henrik at Anne Klein to build, from scratch, and implement a fully integrated front and back end business system for the European operation.

Most recently Scott has fulfilled the role of Managing Director of Transition at Valspars (now Sherman Williams) acquisition of Quest Automotive; where he transformed the UK operation, transferring manufacturing to the Netherlands, consolidating 3 sites into a single business unit and contributing to doubling the Company’s EBITDA percentage in less than 1 year.

Scott is a systems creative problem solver focused on enabling cross functional teams to deliver business visions and results


Deborah Gargiulo,

Operating Partner (CFO)

20 years successfully driving international retail business growth

After starting her career with Deloitte & Touché, Deborah has held senior financial positions across the full spectrum of retail including; JNY, Anne Klein (VP Finance), Club Monaco (CFO), Guess?. Inc (VP Finance Worldwide), Worth New York (CAO), Trish McEvoy (CFO)

Deborah believes in setting commercial ambitions high.  Ambitions that demand ‘best in Class’ operational improvements alongside realistic funding requirements.

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Patrizia (2)

Patrizia Pinato,

Operating Partner (CBRO)

30 years in Luxury Brand, Product, Retail and Real Estate.

Patrizia, who has a Master’s in Fashion SDA, from Bocconi, began her career in luxury fashion as Head of Product, with the largest Italian licensing and distribution company with brands including Gianni Versace, Romeo Gigli, Helmut Lang and Dolce & Gabbana.  

Patrizia then joined Giorgio Armani as Licensing and Style Office Co-ordinator, where she spent 8 years, before joining Valentino Garavani as Head of Menswear.  

In 1997 Patrizia became Buying Director for La Rinascente, and in 2004 became Project Director for Gruppo Coin leading the complex rebuild and successful relaunch in 2011 of the (Jean Nouvel) luxury concept, Excelsior Milano. 

 Patrizia then took on the role of Chief Leasing Director, Southern Europe, for McArthurGlen.  A position from which she retired in 2022. 


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Practitioner Community

A wonderfully diverse team of successful, international retail specialists who bring rich, innovative, and challenging thinking and execution to HMJ Enterprise Value Growth Plans

Karen Brennan

Product Design

and Curation

Maia Le May

Merchant and


Lena Pratt (Ngu)

Global Licensing

and Operations

Aaron Gilboe

e-commerce Trading,

Growth and Retention

Matt Burke

Comsumer Insight

and Analytics

Irene Maquire

Retail Brand Environments

Stephen Kane

Retail Property


Anita Bolger

Brand Creation and Curation

Sonia Prais

People and Culture

Howard Meitiner

Turnaround, Crisis


Katie Marshall

Brand PR, Celebrity and

Influencer strategy

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Cross Functional Capabilities​

In combination, HMJ successfully brings together a spectrum of experience and skill sets that enables Brands to effectively address the strategic and operational cross functional interdependencies critical to enabling the accelerated growth of Enterprise Value

Interested in a conversation?  Fill out the form below and I’d be delighted to make contact with you through whichever channels you think might be most appropriate.  I look forward to speaking with you.

Kind regards

Founder and CEO

Get In Contact

If you feel a conversation might be helpful in exploring our approach and services further, please fill out the form below and I’d be delighted to make contact with you through whichever channels you think might be most appropriate.  Look forward to speaking with you.

Kind regards
Founder and CEO

Get In Contact